Workhorse Marketing is proud to announce the launch of 4 new websites for Milk + Honey, one of Texas’s premiere spa and salon establishments. The project, which spanned just over 6 months, produced a new website for the Milk + Honey Spa, Salon, Product Division and their Blog.
We began the process by first working with Milk + Honey to profile their customers. With an understanding of their existing brand architecture, customer segments and purchasing behaviors, we devised a plan to create separate websites for each division of Milk + Honey. While it may seem like one customer profile would cover each division, our findings revealed distinct customer profiles. Creating a separate website for their Spa, Salon and Product divisions allows us to most effectively serve each customer segment from a brand experience and purchase standpoint. Additionally, with global navigation and a distinct yet related approach to each, we are able to cross pollinate the 3 divisions (plus a blog) through each customer segment.
We’re thrilled about how these websites turned out and strongly believe they will bring great value and results to Milk + Honey. Please take a look!
Workhorse Marketing is a full-service marketing agency. Headquartered in Austin, Texas, the agency boasts an in-house team of 16 strategic marketers, graphic designers, web developers, social media managers, digital marketers, and interactive producers. Workhorse is focused on providing results based marketing projects, programs and services to a growing client base of more than 130.