Locally-owned and woman-operated since 2005, Viva’s spas deliver the best relaxation and rejuvenation services by bringing together the latest techniques in massage, facials and skin care, and other spa services. Viva wanted the experience you feel in their spas to be felt through their website, including a seamless and custom gift certificate purchase system.
Workhorse Marketing’s first step was to work with the Viva team to help define the user experience they wanted each of their audiences to go through when booking an appointment or purchasing a gift certificate online. Through this collaboration and research, we were able to expand their website visually as well as quickly drive their customers to specific content and actions (conversions) on the site. The custom gift certificate system combines both online and printed gift certificate options, with varying ways of delivery, appeasing all audiences and increasing an important revenue stream for Viva.
What We Did
Within the first few months after launch, the site drove a 38% increase in mobile sessions. In addition, gift certificate sales increased 106% during the December holiday season, as well as a 60% increase during February/Valentine’s.
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