Workhorse Marketing announced today that it has been named a Silver Award recipient for the 2017 W3 Awards in the categories of website and digital marketing campaign. Following the development of a new website for Purgatory Ski Resort, Workhorse developed and executed a multi-channel digital campaign for the 2016-17 winter ski season that achieved an average 543% ROI across direct and attributed online transactions.
The W3 Awards collects entries each year in several digital marketing, website, and video categories to honor the best on the web. The competition is judged by the Academy of Interactive and Visual Arts – an exclusive group of top-tier professionals from media, interactive, advertising, and marketing firms. AIVA members include executives from organizations such as AgencyNet, AvatarLabs, Big Spaceship, Block Media, Conde Nast, Disney, The Ellen Degeneres Show, Fry Hammond Barr, Microsoft, MTV Networks, Polo Ralph Lauren, Sotheby’s Institute of Art, Wired, Yahoo! and many others.
“It’s an amazing feeling to see a brand succeed as a result of our marketing strategy and execution,” said Theresa Andrews, Chief Operations Officer at Workhorse Marketing. “And it’s even better when a community of our peers and experts in our industry recognize us for the hard work and excellence that we give to this work each and every day. We are honored.”
“We are so excited for the success and recognition of the overall campaign,” adds Megan Davis, Media Services Director “To watch our multi-channel advertising approach work so cohesively together, not only speaks to the deliberate actions that we took as a team, but also to the strength of the brand. We’re excited to see even more growth in the upcoming 2017/18 season based on these results!”
About The W³ Awards:
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.