Workhorse Marketing Acquires Marketing Agency, Ambient Way, Expanding Services and Client Base; Guy Parker Joins as CMO
Workhorse Marketing, an Austin, Texas based marketing agency, today announced the acquisition of Houston-based, Ambient Way, an independent, marketing agency founded by Guy Parker in 2012. Ambient Way will merge its operations and client base with Workhorse and operate under the Workhorse Marketing brand. Grant Chambers will continue to lead the Austin office as CEO and Guy Parker has joined as Chief Marketing Officer.
“The processes, leadership and client base at Ambient Way are a perfect fit with Workhorse. Our combined experience and expertise allows Workhorse to improve its comprehensive marketing and branding services to clients across a variety of industry sectors including technology, healthcare, energy, economic development, sports and professional services, among others,” said Grant Chambers CEO of Workhorse.
“Workhorse Marketing is a comprehensive and modern marketing team focused on delivering results to its client base of more than 200 businesses around the world. I am excited to join a team whose marketing and branding strategies are backed up with comprehensive execution capabilities,” said Guy Parker.
“We are fortunate to be adding Guy Parker to our executive team as Chief Marketing Officer. His exemplary leadership and award winning work has helped hundreds of brands develop the strategies and marketing tools that allow them to deliver on their brand promise,” said Grant Chambers. Guy has over 25 years of advertising, design, online and mobile design, brand development, strategy and start-up experience that he leverages to help clients succeed. His diverse background as a brand development consultant, designer and creative director gives him a unique perspective on relevant messaging and design aesthetics and their role in creating successful brand communications for clients that deliver tangible results.
The newly merged agency of Workhorse and Ambient Way is located in one of Austin’s most desirable locations in south Austin. “Our office at 3809 South 2nd Street nicely accommodates our combined and growing team of 21 and will allow us to expand our team for the time being,” said Grant Chambers.
Founded in 2003, Workhorse Marketing is a fast-paced, cutting-edge, full cycle marketing agency with specialization in digital. Our team provides strategy, technology and creativity that helps clients grow their businesses with programs that drive revenue, customer service, customer acquisition and retention. Workhorse’s team of professionals is a tight-knit, flexible, and hard-working group of people with the same purpose – to provide high quality marketing and programming solutions to our clients. The agency’s combination of discipline specialists, strategic orientation, creativity and culture yields strong client relationships and positive business results.