The Texas Observer

Digitizing one of Texas’ most historic news organizations

Marketing Goals

The Texas Observer, a historic Texas based news organization founded in 1954, came to Workhorse in need of a creating a new responsive website. In previous years their print magazine had overshadowed their website, so it was time adapt to the digital environment and give their website a fresh look and feel.

Texas Observer Desktop View

Our Solution

Workhorse Marketing worked with the TXO team to strategize, design, and develop a new responsive website to better visually represent their variety of news categories, stories and events. Creating a customizable site that was cleaner and easier to navigate was key in helping their
viewers dial down on the specific news stories. Another important factor in this project was ensuring that the site was built in a way that the different members of the TXO staff would be able update the website with breaking news events on the fly.
Texas Observer Desktop Full Length

What We Did

UX Design
Website Design & Development
Search Engine Optimization
Conversion Optimization
Web Maintenance
Texas Observer Website Screen Grab 1 Texas Observer Website Screen Grab 2 Texas Observer Website Screen Grab 3 Texas Observer Website Screen Grab 4


  • 85% Increase in Average Page View time
  • 100% Increase in Mobile Donations
Texas Observer Results Graph

Let’s Discuss Your Needs

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