Let’s Talk About Your Business Goals.

Please submit this form and a Workhorse Marketing representative will contact you to schedule your free consultation.

TXO

Digitizing one of Texas’s most historic news organizations

Marketing Goals

The Texas Observer, a historic Texas based news organization founded in 1954, came to Workhorse in need of a creating a new responsive website. In previous years their print magazine had overshadowed their website, so it was time adapt to the digital environment and give their website a fresh look and feel.

Our Solution

Workhorse Marketing worked with the TXO team to strategize, design, and develop a new responsive website to better visually represent their variety of news categories, stories and events. Creating a customizable site that was cleaner and easier to navigate was key in helping their
viewers dial down on the specific news stories. Another important factor in this project was ensuring that the site was built in a way that the different members of the TXO staff would be able update the website with breaking news events on the fly.

What We Did

  • UX Design
  • Website Design & Development
  • Search Engine Optimization
  • Conversion Optimization
  • Web Maintenance
  • Hosting

Results

  • 85% Increase in Average Page View time
  • 100% Increase in Mobile Donations

Let’s Transform Your Business

Request Consultation

Brands We've Worked With

  • Dr Pepper
  • Viva Day Spa
  • Hopdoddy
  • Consero
  • New Holland
  • Austin Radiology
  • Ship Station
  • Austin Technology Council
  • Terex
  • Airgas
Plus-imgMinus-imgclose-img