TX 4000

How we helped to keep everyone informed and connected in the fight against cancer

Marketing Goals

When you run the longest charity bike race in the world your responsibility to communicate cannot be overstated. With multiple target audiences including the riders who make the 4,000 mile trek from Austin to Anchorage, their loved ones, donors, sponsors, and all the people along the way, the task of keeping everyone connected and informed can be overwhelming.

Our Solution

With an eye toward raising funds and awareness, Aha provided a completely responsive interactive site that tracks donations, routes, social posts, and stories in real-time. The easy-to-use interface and
various interactive features encourage participation and action whether from a donor in their home or a rider halfway to Alaska.

What We Did

Marketing and Media Strategy
Website Design / Development
Search Engine Optimization
Conversion Optimization
Hosting

Results

  • +68% increase in organic search traffic
  • -92% reduction in bounce rate
  • +69% increase in mobile visits

Let’s Discuss Your Needs

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