When you run the longest charity bike race in the world your responsibility to communicate cannot be overstated. With multiple target audiences including the riders who make the 4,000 mile trek from Austin to Anchorage, their loved ones, donors, sponsors, and all the people along the way, the task of keeping everyone connected and informed can be overwhelming.
What We Did
- +68% increase in organic search traffic
- -92% reduction in bounce rate
- +69% increase in mobile visits
Let’s Discuss Your Needs
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