Marketing Goals
The Termo Company is an independent oil and gas exploration and production company founded in Long Beach, California in 1933. In 2011 Guy Parker was instrumental in rebranding and positioning the firm as a modern and fiscally conservative brand in a highly volatile marketplace. Several years later, Termo asked us to help them celebrate their 80th anniversary and develop materials that complemented their existing brand and could be integrated into marketing materials.
Our Solution
Our goal was to create branded anniversary materials that matched their new modern identity while at the same time symbolized the history, passion, success and culture of the company.
An 80th anniversary logo was created that combined classic style with modern art. Garamond, a classic old world font, was used for the “eight” and represents a salute to the humble beginnings of Termo in 1933. The “zero” is a modern font representative of their recent brand update and gives a confident nod to the promising future ahead for the company.
The Termo 80th Anniversary logo symbolizes the history, strength, passion, success, innovation and future of The Termo Company.
Full List of Deliverables
- 80th Logo Design
- Anniversary Language & Positioning
- 80th Logo Standards & Guidelines
- Color Palette
- Graphic Elements
- The “Story of Termo” Video
- Anniversary Brochure with DVD
- Anniversary Website Updates
- Tradeshow Display Updates
- Event Materials
- Banner Displays
- Print Ads
- Social Graphics
- Email Templates
- Direct Mail
- Tee Shirts & Hats
- Coffee Mugs
- Event Invitations
- 80th Logo Sticker Sheets
- Custom 80th Anniversary Award
- Thank You Cards
The 80th logo became a badge for all of their marketing and events during the year.
During the branding process, a complete set of identity materials were developed that represented the new brand in a clean and sophisticated manner.
The TERMO popup display continues the corporate brand look and feel while delivering a message that speaks to the goals and aspirations of the company for growth. A message that is rooted in good corporate citizenship and a sustainable future for generations to come.
It was important for the logo to transend to a variety of marketing and promotional materials. Whether screen-printing, embroidery or other forms of printing, the logo maintained clarity throughout.
Results
Their 80th anniversary year became a benchmark for Termo from both an internal and external perspective. The anniversary branding gave them the opportunity to promote the pride and accomplishments, ups and downs and the relationships that got them where they are today. Employees, families, partners and venders all participated in company events. The advertising materials provided them a platform to proactively reposition the company and share their vision for the future in a genuine “non-sales” manner.
