Texas Capital Partners (TCP) owns and operates some of the nations most well known ski resorts including Purgatory Resort, Arizona Snowbowl and Sipapu Resort. In this highly competitive market, they need a sustainable and efficient way to acquire new guests while building frequency and lifetime value with existing guests.
What We Did
- Marketing and Advertising Strategy
- Digital Advertising Management
- Google Search Advertising
- Google Display Advertising
- Trip Advisor Display
- Adroll Retargeting
- Social Advertising
- Search Engine Optimization
- Conversion Optimization
- Website Design, Development and Maintenance
- Email Marketing
A sample of various display, retargeting, social and other assets.
A 7-channel digital advertising approach combined with digital asset management has yielded between a 400-800% ROI for the different resorts (depending on channel) over the past 6 months.