Terex, a Scottish heavy equipment manufacturer, was aggressively acquiring other equipment companies to expand their North American construction and road building equipment offering. The challenge was to efficiently integrate these new brands into the existing Terex portfolio and communicate their benefits to a market focused on price, reliability and performance. Another obstacle that needed to be addressed was product photography that was typically photographed in parking lots.
What We Did
Terex acquired more than two dozen brands over a two-year period and successfully integrated them into the Terex family using the strategy, design and messaging support we provided. They were able to quickly position themselves as a new powerhouse in the highly competitive heavy equipment market and efficiently assimilate acquired brands into the stable of associated products and services.
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