Building a brand and platform to help a healthcare technology company revolutionize the monitoring, analytics, tracking and reporting functions in the GI lab.

Business Goals

Sympliant is an intuitive digital platform that revolutionizes the monitoring, analytics, tracking, and reporting functions in the GI Lab. Sympliant worked with Workhorse to help develop the platform itself along with the brand identity, messaging, marketing assets and go-to-market strategy.

Our Involvement

Utilizing an agile approach, we dove headfirst into a variety of processes. First and foremost, we wanted to research the problem Sympliant solves by interviewing actual users. User research included on-site lab interviews and simulations
and secondary research.

The results of these findings began to work their way into the formulation of the brand identity, messaging, and the UX and UI for the platform. An agile production process including rapid prototyping, user testing, user feedback and interactions helped streamline time and cost.

Marketing Assets

With the platform development well-underway, our team paralleled processes to complete the Sympliant brand identity, marketing website, presentation deck, swag and more.

What We Did

UX / UI Strategy
Visual Design
Platform Development
Brand Strategy
Brand Identity Design
Brand Message Hierarchy
Website Design and Development
Investor Presentation Design
Workhorse is so much more than a digital architect. They took the time to truly understand our idea and navigated the best possible way to realize the solution we always envisioned. The had the foresight to "slow us down" and implement their proven development process which has helped give our company it’s identity. Additionally, they helped us to understand and anticipate the areas we might incur resistance and provided solutions to mediate them with integrity, professionalism, and expertise. Workhorse has really good people, doing excellent work, through a sound and proven process focused on results.
Carlos Gonzalez
Founder and CEO


The Sympliant brand and platform has been successfully launched and is on track to complete beta testing and feedback in Q4 2018 and Q1 2019.

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