Mountain Capital Partners

Helping these established resorts achieve a 400-800% ROI through multi-channel marketing and digital advertising

Marketing Goals

Mountain Capital Partners (MCP) owns and operates some of the nations most well-known ski resorts including Purgatory Resort, Arizona Snowbowl and Sipapu Resort. In this highly competitive market, they need a sustainable and efficient way to acquire new guests while building frequency and lifetime value with existing guests.

Arizona Snowbowl Facebook Ad Arizona Snowbowl Instagram Screenshot

Our Solution

Leveraging knowledge built during our long-standing relationship along with researching new strategies and tactics, we worked with MCP to develop a branding, marketing and advertising approach that engaged more customers and increased their level of engagement.
We continue to execute a 7-channel digital advertising approach combined with a comprehensive asset management program. The campaigns have yielded an ROI between 400-800%, depending on the channel.
Purgatory Homepage
Purgatory Resort mobile site Purgatory Mobile site 2.0

What We Did

Marketing and Advertising Strategy
Digital Advertising Management
Google Search Advertising
Google Display Advertising
Trip Advisor Display
Adroll Retargeting
Social Advertising
Search Engine Optimization
Conversion Optimization
Website Design, Development and Maintenance
Email Marketing

A sample of various display, retargeting, social and other assets.

Arizona Snowbowl Retargeting Ad Version 2 Arizona Snowbowl Retargeting Ad Arizona Snowbowl Retargeting Ad Version 3
Purgatory Display Advertising version 2 Purgatory Display Advertising version 1 Purgatory Display Advertising version 3
Purgatory display Banner
Purgatory Retargeting version 2 Purgatory Retargeting Advertising version 4 Purgatory Retargeting version 3

Results

A 7-channel digital advertising approach combined with digital asset management has yielded between a 400-800% ROI for the different resorts (depending on channel) over the past 6 months.

MCP Results line graph

Let’s Discuss Your Needs

Whether you need full-service marketing or have a project in mind, please fill out the form below to schedule a complimentary consultation with our experienced marketing team.

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