A revolutionary new energy-saving product needed our help entering a cluttered market and selling the science
Marketing Goals
Mistbox is a revolutionary new product designed to improve the efficiency of residential air conditioning units by leveraging the properties of evaporative cooling. As a start up, launching a new product claiming remarkable savings, Mistbox needed to generate brand awareness while creating trust in a skeptical marketplace with a friendly, modern, innovative and smart perception.
Our Solution
Workhorse Marketing began by researching competition and familiarizing our team with the industry. We then worked with Mistbox to develop a position unique in comparison while direct and influential toward its target audience. Using this knowledge as a baseline, we
transitioned into creating a complete branding system including logo, identity, display materials, website components and messaging, packaging, product colors and membrane interface.
What We Did
Audience Research
Brand Positioning
Logo Design
Paper System Design
Website Design / Development
Tradeshow Displays
Product Colors and Packaging
Membrane Interface
Advertising Design
Search Engine Optimization
Conversion Optimization
Hosting
Results
From the outside carrier box to the inside container, the package and it’s messaging was clean, smooth and reassuring that they had made a smart investment.
Let’s Discuss Your Needs
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