A revolutionary new energy-saving product needed our help entering a cluttered market and selling the science

Marketing Goals

Mistbox is a revolutionary new product designed to improve the efficiency of residential air conditioning units by leveraging the properties of evaporative cooling. As a start up, launching a new product claiming remarkable savings, Mistbox needed to generate brand awareness while creating trust in a skeptical marketplace with a friendly, modern, innovative and smart perception.

Mistbox geographic targets
Mistbox Tablet View

Our Solution

Workhorse Marketing began by researching competition and familiarizing our team with the industry. We then worked with Mistbox to develop a position unique in comparison while direct and influential toward its target audience. Using this knowledge as a baseline, we
transitioned into creating a complete branding system including logo, identity, display materials, website components and messaging, packaging, product colors and membrane interface.
The Mistbox Website

What We Did

Audience Research
Brand Positioning
Logo Design
Paper System Design
Website Design / Development
Tradeshow Displays
Product Colors and Packaging
Membrane Interface
Advertising Design
Search Engine Optimization
Conversion Optimization
Mistbox Identity Materials


From the outside carrier box to the inside container, the package and it’s messaging was clean, smooth and reassuring that they had made a smart investment.

Let’s Discuss Your Needs

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