A revolutionary new energy-saving product needed our help entering a cluttered market and selling the science

Marketing Goals

Mistbox is a revolutionary new product designed to improve the efficiency of residential air conditioning units by leveraging the properties of evaporative cooling. As a start up, launching a new product claiming remarkable savings, Mistbox needed to generate brand awareness while creating trust in a skeptical marketplace with a friendly, modern, innovative and smart perception.

Our Solution

Workhorse Marketing began by researching competition and familiarizing our team with the industry. We then worked with Mistbox to develop a position unique in comparison while direct and influential toward its target audience. Using this knowledge as a baseline, we
transitioned into creating a complete branding system including logo, identity, display materials, website components and messaging, packaging, product colors and membrane interface.

What We Did

  • Audience Research
  • Brand Positioning
  • Logo Design
  • Paper System Design
  • Website Design / Development
  • Tradeshow Displays
  • Product Colors and Packaging
  • Membrane Interface
  • Advertising Design
  • Search Engine Optimization
  • Conversion Optimization
  • Hosting


From the outside carrier box to the inside container, the package and it’s messaging was clean, smooth and reassuring that they had made a smart investment.

Let’s Discuss Your Needs

Whether you need full-service marketing or have a project in mind, please fill out the form below to schedule a complimentary consultation with our experienced marketing team.

Brands We've Worked With

  • Dr Pepper
  • Viva Day Spa
  • Hopdoddy
  • Consero
  • New Holland
  • Austin Radiology
  • Ship Station
  • Austin Technology Council
  • Terex
  • Airgas