A revolutionary new energy-saving product needed our help entering a cluttered market and selling the science
Marketing Goals
Mistbox is a revolutionary new product designed to improve the efficiency of residential air conditioning units by leveraging the properties of evaporative cooling. As a start up, launching a new product claiming remarkable savings, Mistbox needed to generate brand awareness while creating trust in a skeptical marketplace with a friendly, modern, innovative and smart perception.
Our Solution
Workhorse Marketing began by researching competition and familiarizing our team with the industry. We then worked with Mistbox to develop a position unique in comparison while direct and influential toward its target audience. Using this knowledge as a baseline, we
transitioned into creating a complete branding system including logo, identity, display materials, website components and messaging, packaging, product colors and membrane interface.
What We Did
- Audience Research
- Brand Positioning
- Logo Design
- Paper System Design
- Website Design / Development
- Tradeshow Displays
- Product Colors and Packaging
- Membrane Interface
- Advertising Design
- Search Engine Optimization
- Conversion Optimization
- Hosting
Results
From the outside carrier box to the inside container, the package and it’s messaging was clean, smooth and reassuring that they had made a smart investment.
