Maudies Tex-Mex

Bringing one of Austin’s most beloved restaurants into the digital world

Marketing Goals

Maudies Tex-Mex is one of Austin’s most known tex-mex restaurants with 7 locations serving thousands of austinites per day. Maudies’ came to Workhorse with a website several years old and an understanding that they were missing an opportunity to better serve their customers, thereby achieving business growth.

Maudies Website

Our Solution

Fresh off of a beautiful re-brand (Pentagram) that saw its logo, colors and menu evolve, the new website needed to be crafted to match this experience. Additionally, the new website experience needed to be built on an understanding of Maudie's customer and operational needs. Our brand, customer experience and operational research process uncovered data and information used to start planning and mapping the new website.
Audience needs mapping helped us pinpoint our ultimate user experience goals and provided a clear understanding and purpose for building the new website. The results of our initial strategy and planning transitioned into building the new user interface. Through our agile process of design, deliver and iterate, the new Maudie's website was constructed.
Maudies Mobile Website Maudies Mobile Website Maudies Mobile Website Maudies Mobile Website

What We Did

Brand and Customer Research
UX / UI Design (User Experience / User Interface)
eCommerce Website Design and Development
Hosting and Maintenance

Maudies Website Screen Grab Maudies Website Screen Grab

Results

The new website was designed to bring a long list of benefits to Maudie’s customers, staff and operators. Maudie’s customers a provided with a new multi-device compatible experience allowing for ease of menu and specials viewing, geo-sensing location display, online food and giftcard ordering and more. A customized WordPress environment allows staff a convenient way to make frequent updates.

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