Helping one of the nations fastest growing restaurants achieve success and scalability

Building an Effective, Scalable Website

Hopdoddy Burger Bar is one of the nations fastest growing restaurants, homegrown from Austin, Texas.  Workhorse Marketing was tasked with building a website to support and scale local marketing efforts.

Our Solution

It was imperative to build a website providing prospective hopdoddy customers with a positive user experience focused on their top goals. Working with our great partner, Greatest Common Factory, research determined that location identification, menu viewing and online ordering were these top goals. Other important goals included gift card ordering and employment information.
Through geo-targeting, the website will sense a users location, immediately serving up their nearest location and menu. The website also needed to be constructed to allow non-technical staff at each location to access and easily edit portions of the website pertaining to their specific location.


The new website platform has helped Hopdoddy scale to a growing 15+ locations nationwide.  With more than 25,000 visits to the website each month, visitors are effectively guided to locations, menu choices, online ordering, gift card purchasing and more.  Headquarter and individual restaurant staff are able to maintain current menu’s, specials and more content.  As Hopdoddy continues to add locations, their website platform helps to support each new launch.

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