CLEAR

Helping a high-end optical and eyewear practice open their first location

Marketing Goals

CLEAR Eye Associates and Optical is a new concept in personalized eye care and eye fashion for individuals and families. CLEAR came to Workhorse Marketing 9 months away from opening the doors to Store #1. With a name and a rough logo sketch in mind, CLEAR depended on Workhorse to develop the entire brand and customer experience, helping to re-enforce CLEAR’s commitment to quality and design, each step of the way.

CLEAR Branding Colors

Our Solution

Workhorse began by conducting market research, analyzing the competition, target audience identification and their hopeful relation to the CLEAR brand promise. This is an integral part of building the foundation for all communications and especially the brand’s identity, personality and messaging strategy.
With a good brand foundation intact, we moved on to creating a marketing and advertising strategy, followed by tactics and assets needed to achieve the strategy. A pre-opening promotion plan helped build interest and capture prospective customer data.
CLEAR Target Marketing

What We Did

Market and Brand Strategy

Retail and Wayfinding Signage
Brand Messaging 
Customer Experience Design
Marketing & Advertising Strategy, Tactics, Assets

Grand Opening Strategy, Tactics, Asset Development
Media Planning
Logo Design
Identity Materials
Message Platform

Refrigerator Magnets

Shopping Bags
Patient Packet
Thank You Cards

Customer Appreciation Packaging
Store Mural

Exterior Store Branding

Social Media Channel Set-up

Social Content Strategy and Production
Social Advertising Creative, Media Buying and Tracking
AdWords, Display and Re-targeting
Advertising
 Snapchat Filter

Offline Advertising and Sponsorships
Direct Mail
Educational Poster Campaign
Reputation Management Program
Referral Program
Email Template
Email Collection Strategy
CRM Automation

A sample of branding, marketing, advertising and digital assets.

CLEAR Snapchat Filter
CLEAR Website
Samples of CLEAR printed materials designed by Workhorse Marketing
CLEAR blue and yellow poster image CLEAR offers ROLF eyewear CLEAR offers MONO eyewear
CLEAR Postcard
CLEAR monument sign

Results

CLEAR successfully opened its doors on March 21, 2017. This was our queue to launch our post-opening marketing and advertising efforts.
On May 20, 2017, CLEAR successfully held their official Grand Opening party. Workhorse was responsible for the concept, event flow, capture strategy, asset development and follow-up.

 

As the brand continues to develop, Workhorse Marketing will be by their side, providing branding, marketing and digital services that continue to help them connect with their prospects and customers.

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