Case Study: CLEAR Eye Associates and Optical

Marketing Goals

CLEAR Eye Associates and Optical is a new concept in personalized eye care and eye fashion for individuals and families. CLEAR came to Workhorse Marketing 9 months away from opening the doors to Store #1. With a name and a rough logo sketch in mind, CLEAR depended on Workhorse to develop the entire brand and customer experience, helping to re-enforce CLEAR’s commitment to quality and design, each step of the way.

Our Solution

Workhorse began by conducting market research, analyzing the competition, target audience identification and their hopeful relation to the CLEAR brand promise. This is an integral part of building the foundation for all communications and especially the brand’s identity, personality and messaging strategy.

With a good brand foundation intact, we moved on to creating a marketing and advertising strategy, followed by tactics and assets needed to achieve the strategy. A pre-opening promotion plan helped build interest and capture prospective customer data.

What We Did

Market and Brand Strategy 

Retail and Wayfinding Signage

Brand Messaging  Customer Experience Design

Marketing & Advertising Strategy, Tactics, Assets 

Grand Opening Strategy, Tactics, Asset Development

Media Planning

Logo Design

Identity Materials

Message Platform 

Refrigerator Magnets 

Shopping Bags

Patient Packet

Thank You Cards 

Customer Appreciation Packaging

Store Mural 

Exterior Store Branding 

Social Media Channel Set-up 

Social Content Strategy and Production

Social Advertising Creative, Media Buying and Tracking

AdWords, Display and Re-targeting

Advertising  Snapchat Filter 

Offline Advertising and Sponsorships

Direct Mail

Educational Poster Campaign

Reputation Management Program

Referral Program

Email Template

Email Collection Strategy

CRM Automation

Results

CLEAR successfully opened its doors on March 21, 2017. This was our queue to launch our post-opening marketing and advertising efforts. On May 20, 2017, CLEAR successfully held their official Grand Opening party. Workhorse was responsible for the concept, event flow, capture strategy, asset development and follow-up.

As the brand continues to develop, Workhorse Marketing will be by their side, providing branding, marketing and digital services that continue to help them connect with their prospects and customers.