CLEAR

Helping a high-end optical and eyewear practice open their first location

Marketing Goals

CLEAR Eye Associates and Optical is a new concept in personalized eye care and eye fashion for individuals and families. CLEAR came to Workhorse Marketing 9 months away from opening the doors to Store #1. With a name and a rough logo sketch in mind, CLEAR depended on Workhorse to develop the entire brand and customer experience, helping to re-enforce CLEAR’s commitment to quality and design, each step of the way.

Our Solution

Workhorse began by conducting market research, analyzing the competition, target audience identification and their hopeful relation to the CLEAR brand promise. This is an integral part of building the foundation for all communications and especially the brand’s identity, personality and messaging strategy.
With a good brand foundation in tact, we moved on to creating a marketing and advertising strategy, followed by tactics and assets needed to achieve the strategy. A pre-opening promotion plan helped build interest and capture prospective customer data.

What We Did

  • Market and Brand Strategy

  • Retail Signage, Way-finding
  • Brand Messaging
Customer Experience Design
  • Marketing & Advertising Strategy, Tactics, Assets

  • Grand Opening Strategy, Tactics, Asset Development
  • Media Plan
  • Logo Design
  • Identity Materials (b card, stationary, envelope)

  • Message Platform

  • Refrigerator Magnets

  • Purchase Bags
  • Patient Packet (for receipt, referrals, etc.)
  • Thank You Cards

  • Branded Cookie + Packaging

  • Store Signage Design + Production

  • Store Mural

  • In-store Department / Brand Signage
  • Exterior Store Branding

  • Social Media Channel Set-up

  • Social Content Strategy and Production
  • Social Advertising - Creative, Purchase, Tracking

  • AdWords, Display and Re-targeting
  • Advertising
Snapchat Filter

  • Offline Advertising and Sponsorships
  • Direct Mail Postcard
Direct Mail
  • Grand Opening Invitation

  • Grand Opening Conception

  • Educational In-store Posters
  • Reputation Management Program
  • Referral Program
  • HTML Email Template and Platform Set-up

  • Email Collection Strategy
  • CRM Automation

A sample of branding, marketing, advertising and digital assets.

Results

CLEAR successfully opened its doors on March 21, 2017. This was our queue to launch our post-opening marketing and advertising efforts.
On May 20, 2017, CLEAR successfully held their official Grand Opening party. Workhorse was responsible for the concept, event flow, capture strategy, asset development and follow-up.

 

As the brand continues to develop, Workhorse Marketing will be by their side, providing branding, marketing and digital services that continue to help them connect with their prospects and customers.

Let’s Discuss Your Needs

Whether you need full-service marketing or have a project in mind, please fill out the form below to schedule a complimentary consultation with our experienced marketing team.

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