CLEAR - Workhorse Marketing

Marketing Goals

CLEAR Eye Associates and Optical is a new concept in personalized eye care and eye fashion for individuals and families. CLEAR came to Workhorse Marketing 9 months away from opening the doors to Store #1. With a name and a rough logo sketch in mind, CLEAR depended on Workhorse to develop the entire brand and customer experience, helping to re-enforce CLEAR’s commitment to quality and design, each step of the way.

Our Solution

Workhorse began by conducting market research, analyzing the competition, target audience identification and their hopeful relation to the CLEAR brand promise. This is an integral part of building the foundation for all communications and especially the brand’s identity, personality and messaging strategy.

With a good brand foundation in tact, we moved on to creating a marketing and advertising strategy, followed by tactics and assets needed to achieve the strategy. A pre-opening promotion plan helped build interest and capture prospective customer data.

What We Did

Market and Brand Strategy 
Retail Signage, Way-finding
Brand Messaging Customer Experience Design
Marketing & Advertising Strategy, Tactics, Assets 
Grand Opening Strategy, Tactics, Asset Development
Media Plan
Logo Design
Identity Materials (b card, stationary, envelope) 
Message Platform 
Refrigerator Magnets 
Purchase Bags
Patient Packet (for receipt, referrals, etc.)
Thank You Cards 
Branded Cookie + Packaging 
Store Signage Design + Production 
Store Mural 
In-store Department / Brand Signage
Exterior Store Branding 
Social Media Channel Set-up 
Social Content Strategy and Production
Social Advertising - Creative, Purchase, Tracking 
AdWords, Display and Re-targeting
Advertising Snapchat Filter 
Offline Advertising and Sponsorships
Direct Mail Postcard Direct Mail
Grand Opening Invitation 
Grand Opening Conception 
Educational In-store Posters
Reputation Management Program
Referral Program
HTML Email Template and Platform Set-up 
Email Collection Strategy
CRM Automation

Results

CLEAR successfully opened its doors on March 21, 2017. This was our queue to launch our post-opening marketing and advertising efforts. On May 20, 2017, CLEAR successfully held their official Grand Opening party. Workhorse was responsible for the concept, event flow, capture strategy, asset development and follow-up.

As the brand continues to develop, Workhorse Marketing will be by their side, providing branding, marketing and digital services that continue to help them connect with their prospects and customers.