Capitol Area Council of the Boy Scouts of America

Rebranding an Annual Event for a 100 Year Old Iconic Institution Hits the Target and Smokes Their Goals

Our Marketing Goals

Founded in 1912, the Capitol Area Council of the Boy Scouts of America supports Scouting programs in 15 Central Texas counties including Bastrop, Blanco, Gillespie and Travis. The Boy Scouts’ goal is to prepare every eligible youth in America to become a responsible, participating citizen and leader who is guided by the Scout Oath and Law.

Every year, CACBSA holds its Sporting Clays Classic to raise funds to supplement the organization’s scholarships and other activities.

In 2017, Workhorse provided an in-kind sponsorship to: Enhance the experience for participants and sponsors, increase overall donations — especially from corporate sponsors, and raise the profile of the CACBSA.

2017 Clayshoot Registration banner
Brochure for the Capital Area Council Clay Shoot event created by Workhorse Marketing

Our Solution

The Workhorse team created a new logo for the event that helps establish the Sporting Clays Classic as a respected shooting event along with several new materials to add value to the event including:

Brand standards, fonts and color palette
Branding materials such as flyers, programs, scorecards and signage
Hats and t-shirts

The 2017 Clayshoot logo and hat design

What We Did

New Event Logo
Fonts and Color Palette
Tee Shirts and Hats
Event Signage
Event Program
Sponsorship Recognition
Promotional Flyers
Social Graphics
Presentation Graphics
Course Signage
Score Cards
The 2017 CAC Clayshoot brochure


The event was a huge success—especially when compared to 2016 and previous years. We were able to help the organization:

Raise more than $120,000 — a 50% increase over 2016
Retain all existing sponsors from 2016 while adding new sponsors resulting in over $22,000 in additional donations
Sold 40% more teams than in 2016
Improve the image and overall experience for the participants and sponsors
Enhance the sponsorship recognition program to improve renewals for 2018

Let’s Discuss Your Needs

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