How we helped one of Austin’s largest imaging centers increase appointments by 858%

Marketing Goals

ARA Diagnostic Imaging has been providing imaging services to patients in Austin and Central Texas since 1954. They operate 17 outpatient imaging centers in the area and provide professional radiologist services at 20 area hospitals. Workhorse began working with them in 2015 when tasked with generating new direct patient leads and increasing the number of scheduled appointments through a rebuild of their website. Currently, Workhorse Marketing manages digital marketing for consumer-choice services, such as mammograms and varicose vein treatment.

Our Solution

Workhorse Marketing began with a redesign and development of the new ARA website. After a successful launch of the new, Workhorse now helps ARA progress toward their
business goals through online advertising, social media management, SEO, graphic design, website expansions and more.

What We Did

Marketing and Media Strategy
Digital Advertising
Website Design / Development
Search Engine Optimization
Conversion Optimization
Reputation Management
Social Media Coaching


In our first website project, we have helped ARA Diagnostic Imaging generate:

Over 4800 online mammography appointment form submissions, an 858% increase from 2015

81 EVLT calls/inquiries generated from our ELVT campaign, a 100% increase from the previous year.

An increase of 1,448 (on average) organic search visitors per month

ARA Diagnostic Imaging has also seen great ongoing success with us as well generating:

78% increase in paid search traffic (2017 vs 2016)

68% increase in NEW paid search visitors (2017 vs 2016)

Reduced average paid download time by 21%

Increased online mammogram scheduling submissions by 58% (41 in 2017 vs 26 in 2016)

500% increase in click to call for EVLT treatment info (2,169 in 2017 vs 358 in 2016)

Let’s Discuss Your Needs

Whether you need full-service marketing or have a project in mind, please fill out the form below to schedule a complimentary consultation with our experienced marketing team.

Brands We've Worked With

  • Dr Pepper Logo
  • Viva Day Spa Logo
  • Hopdoddy Logo
  • Consero Logo
  • New Holland Construction Logo
  • ARA Diagnostic Imaging Logo
  • ShipStation Logo
  • Austin Technology Council
  • Terex Logo
  • Airgas Logo