Marketing Goals
ARA Diagnostic Imaging has been providing imaging services to patients in Austin and Central Texas since 1954. They operate 17 outpatient imaging centers in the area and provide professional radiologist services at 20 area hospitals. Workhorse began working with them in 2015 when tasked with generating new direct patient leads and increasing the number of scheduled appointments through a rebuild of their website. Currently, Workhorse Marketing manages digital marketing for consumer-choice services, such as mammograms and varicose vein treatment.
Our Solution
What We Did
Results
In our first website project, we have helped ARA Diagnostic Imaging generate:
Over 4800 online mammography appointment form submissions, an 858% increase from 2015
81 EVLT calls/inquiries generated from our ELVT campaign, a 100% increase from the previous year.
An increase of 1,448 (on average) organic search visitors per month
ARA Diagnostic Imaging has also seen great ongoing success with us as well generating:
78% increase in paid search traffic (2017 vs 2016)
68% increase in NEW paid search visitors (2017 vs 2016)
Reduced average paid download time by 21%
Increased online mammogram scheduling submissions by 58% (41 in 2017 vs 26 in 2016)
500% increase in click to call for EVLT treatment info (2,169 in 2017 vs 358 in 2016)
Let’s Discuss Your Needs
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