See how we helped a startup consulting agency launch their new business

Marketing Goals

Abaci, a start-up consulting company, tasked Workhorse with developing a logo, position statement, website and creative concepting. Our goal was to help Abaci communicate their outstanding values to their target audience, helping them ultimately understand that they can trust Abaci to deliver superior, cost-effective solutions to drive business growth.

Abaci Website Screenshot

Our Solution

Workhorse Marketing began by researching competition and familiarizing our team with the industry. We then worked with Abaci to develop a position unique in comparison while direct and influential toward its target audience.
Using this knowledge as a baseline, we transitioned into creating a logo, paper system, an optimized and responsive website and creative concepts of their new brand implemented in a variety of settings.
Abaci Business Cards

What We Did

Logo Design
Paper System Design
Website Design / Development
Creative Concepting
Search Engine Optimization
Conversion Optimization
Abaci Website screenshot 1 Abaci Website Screenshot 2


The initial target audience reception of the Abaci brand has been well received. Target audiences are well informed of who Abaci is, what they stand for and how they can be of benefit to their audience.

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