/ By Caleb Batchman

What is the Lifespan of a Website?

Our clients frequently ask us how often they should redesign their websites.

Well, that’s a loaded question! A better question would be how long will my site remain current? As the marketing and digital landscape is ever-changing, it’s important to keep your brand modern and up-to-date.

There are a few things to consider when talking of the longevity of your site.

DO IT RIGHT THE FIRST TIME

As a society we often are on the lookout for the quickest and cheapest alternative. However, it’s imperative to check all boxes when developing a site the first time to eliminate a large amount of correction.

Your website is an opportunity to make a great first impression on your audience. In fact, it takes 50 milliseconds for someone to form an opinion of your company’s site. With so much influence given to a website, our advice is to bite the bullet and get it done right the first time around.

CONTINUOUSLY ITERATE

Rather than budgeting for an expensive redesign every 18 months, running routine monthly tests, crawling your site for errors, and remaining accessible should be at the top of your company’s to-do list. Not only will you be avoiding legal issues and saving money, you will keep the user experience of your site flowing.

User experience is at the forefront of our marketing minds, especially since 88% of online consumers are less likely to return to a site after a bad experience. What company doesn’t want repeat customers?

More than routine upkeep, producing green content for your site is crucial. Content creation allows you to reflect your company’s ever-changing business and marketing goals as well as stay active on your audience’s mind.

MOBILE FIRST – RESPONSIVE DESIGN

It’s 2018, and mobile usage is forever on the rise. Rather than fighting the trends, it’s time to create a responsive website. 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website.

Investing in a responsive site is proven to increase revenue and foster a healthy relationship with your younger audience. For the longevity of your business, stay mobile-friendly!

SO, HOW LONG?

All that to say, if you create a responsive, user-friendly, modern website that is continually updated, a complete redesign could be withheld for 3-5 years in our opinion.

Have questions on website design, development, and user experience? Shoot us a message and we’d be happy to connect!

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