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Top 6 Digital Marketing Trends for 2022

by Workhorse Marketing on
Close-up of four wooden blocks on a tabletop displaying the number 2022.

The digital marketing landscape is always changing, and it can be hard to predict what will happen in the next few years. But that’s exactly what we’re going to do! In this blog post, we’ll take a look at the top 6 digital marketing trends for 2022. These are trends that are likely to have a big impact on the industry, so make sure you keep an eye on them!

Without further ado, let’s get started. Here are the top six digital marketing trends for 2022:

 

Trend #01
The Y2K Revival

Composite image of the word Forecasting and two Gen Z girls wearing 90s fashion styles.

It’s been a while since we’ve seen a trend like this, but the Y2K revival is coming back in full force.

The act of “luxurifying” in this era might seem like something marketers should avoid at first glance. However, there are some intriguing opportunities for this trend that could help you improve your business and stand out from the competition. With Gen Z-driven TikTok resurrecting old school 90s and early 2000s fads, nostalgia for a simpler time is alive and well!

Tapping into this nostalgia will be a big factor in marketing strategies, and businesses will find new ways to use “outdated” technologies to their advantage. Think classic video games, film photography, and even cassette tapes! In 2022, we expect to see more businesses utilizing these older technologies to create unique and engaging experiences for their customers that harness the nostalgic era of the late 90s and early 2000s.

What do you think? Are you ready to embrace the revival of Y2K?

 

Trend #02
Attention to Inclusion in Design

Composite image of the word Forecasting and an illustration of faces in a crowd of people representing racial diversity.

Let’s talk about the future of diversity and inclusion in design.

Designers are more than just designers; they live and breathe experiences that shape people’s lives every day.

In a world undergoing intense transformation, what we design and how it’s designed has to change with the times and contribute to a more innovative future. It is important to make sure that inclusion and diversity are integral parts of our work and not just a topic of discussion for HR professionals.

The presence of diversity has an impact on both design and structure. It must be considered in each step from start to end, rather than added as a last-minute idea. Promoting inclusivity and diversity at every step along the way can make all the difference!

In 2022, we predict that more businesses will make a conscious effort to include diversity and inclusion in their design processes. This is not only the right thing to do, but it’s also good for business! After all, a more diverse team creates better products and services.

What are your thoughts? How can we work towards including diversity and inclusion in design?

 

Trend #03
More Shoppable Content

Composite image of the word Forecasting and an illustration of a smartphone and a storefront representing mobile ecommerce.

This year we’re also going to see a rise in shoppable content.

Shoppable content is simply content that includes links or buttons to purchase products or services. It’s been around for a while, but recently new ways to leverage content for more “shoppable” experiences continue to emerge. This is due to several factors, including the growth of social media apps, the popularity of e-commerce, and the increasing use of mobile devices.

As we move further into the 2020s, shoppers will expect more seamless and intuitive shopping experiences. This means that businesses need to focus on creating shoppable content that is easy to find and navigate. So, as you start to develop your 2022 marketing strategy, consider how you can make your content more shoppable, while still staying true to your brand.

In 2022, we predict that businesses will continue to experiment with new ways to create shoppable content. As more and more people shop online, businesses are looking for new ways to make it easier for their customers to buy what they need. This is where shoppable content comes in! By including links or buttons to purchase products or services within your content, you can make it easy for your customers to buy what they need.

What are your thoughts on shoppable content? What kind of experiences would you like to see? How can businesses make it more effective and user-friendly?

 

Trend #04
Quality over Quantity

Composite image of the word Forecasting and graphic of a businessman ticking boxes on a checklist using a larger than life pen.

In this digital era, it’s all about quality over quantity.

You don’t need to produce more content, you need to produce BETTER content.

Quality content is more than just well-written, it’s also valuable, relevant, and engaging. It’s the kind of content that people want to read and share.

The use of clear and engaging material will help you generate quality leads, as well as make the user experience more enjoyable. And, by producing quality content, companies can rank higher in search engines like Google!

In 2022, we predict that businesses will focus more on quality than quantity. This is because quality content is more valuable and engaging than low-quality content. By focusing on quality, businesses can create material that their target audience will actually want to read and share.

What are your thoughts? What tips do you have for creating high-quality content? How can businesses make sure their content stands out from the rest?

 

Trend #05
Artificial Intelligence

Composite image of the word Forecasting and an illustration of a young person engaging with data on various screens and devices representing AI.

Artificial intelligence may be the most transformative technology humanity has ever developed, and it’s only going to get more interesting this year!

It may be hard to conceive the full impact that AI could have on our lives, but one thing is for certain — in 2022, breakthroughs and new developments will continue pushing boundaries.

Moving forward with the help of AI, companies can streamline and optimize their marketing campaigns while eliminating the “human-error” risk. To truly connect with your customers, you’ll still need to work in tandem with AI technology. But, as the year continues, we may be finding new and effective ways of applying this technology to our digital marketing strategies.

One thing is for certain — in 2022, artificial intelligence will be one of the most important and transformative technologies around. If your business isn’t already taking advantage of AI, now is the time to start!

In 2022, we predict that businesses will continue to experiment with and implement artificial intelligence into their marketing campaigns. AI has already shown to be a powerful tool, and its potential is only beginning to be realized. By using AI, businesses can optimize their campaigns, improve customer experiences, and reduce the risk of human error.

What are your thoughts? How do you see AI impacting digital marketing in 2022?

 

Trend #06
User-Generated Content

Composite image of the word Forecasting and a close-up of a pair of hands taking a food selfie with a smartphone.

User-Generated Content, or UGC, is a method of digital marketing that refers to any form of content created by individual consumers, rather than the brand itself.

With UGC, every piece of content that consumers create can potentially drive traffic back into your business!

Why prioritize UGC over ads this year? UGC promotes a more authentic buying experience. As real consumers create content like product reviews, unboxing videos, or sharing their experience on social media, their content is viewed as “unfiltered” – as an honest review from a best friend.

UGC also helps reduce marketing costs for brands. Why create ads when you can have regular people do it for free? Not to mention, UGC is shareable which amplifies its reach! In other words, UGC can help businesses tap into the trust and relationship that already exists between customers and their friends.

To continue increasing shopper confidence in your audience, consider leveraging UGC in your strategy.

In 2022, we predict that UGC will continue to be one of the most important forms of digital marketing. With its ability to drive traffic back into businesses and create an authentic buying experience, UGC is a powerful tool that should not be ignored.

What are your thoughts? What tips do you have for implementing UGC into your digital marketing strategy? How can businesses make sure their UGC stands out from the rest?

 

At Workhorse Marketing, we specialize in helping businesses execute these trends and stay ahead of the curve. If you’re looking for help executing any of these trends or want assistance planning your entire digital marketing strategy for next year, don’t hesitate to reach out. We would be happy to help!