Workhorse likes to celebrate and share our successes. Recently, our Development Project Manager, Josh Power, took and passed the SEMrush Technical SEO Exam. Other team members are SEO certified, but Josh wanted to continue his personal career goals while developing a stronger base of knowledge at our agency.
Prior to working with SEMrush and studying for the certification, Josh was typically “…piecing together third party apps.” With the programs and technology available through Workhorse, Josh was able to cultivate his SEO knowledge. “When I was hired, I had a lot of SEO experience as a developer implementing on-page content, but not the broader strategic and technical viewpoint of a marketing agency. These lessons helped fill in the areas I was lacking.”
Josh explains how this certification positively affects Workhorse, “It’s important as a building block to grow our team. You can’t implement deeper keyword optimization or backlink strategy into a site that isn’t positioned from a technical standpoint to leverage inbound signals.”
By taking the eight modules designed to technically train on SEMrush, Josh learned a few new things he was not expecting to as well. “I learned tactics for international SEO, which involves a lot of complexity. I’m excited to see how we can use this knowledge for our clients.”
The program covered multiple lessons and broke down the specific areas that the software audits, “…so the inner workings of what data search engines are looking at was outlined in incredible detail. The lessons also focused more on why the software does what it does, not simply on its feature list.”
For Josh, this was a personal goal for the quarter. Since his department is tasked with growing the strategic side of SEO, not just keeping sites technically healthy, he wants to make sure client keyword rankings and other metrics improve. Josh looks forward to continuing to advance his technical SEO knowledge.
Workhorse is proud to cultivate team members by supporting their personal developmental goals. Congratulations, Josh, on acquiring your SEMrush Technical SEO Certification!