Austin, Texas — Workhorse Marketing’s Chief Strategy Officer Guy Parker’s branding project for nonprofit client Best Food FITS has received a Badge of Honor and will appear in LogoLounge Book 10.
“We always focus on creating solutions that achieve solid business results for our clients,” said Guy Parker, Chief Strategy Officer, and creator of the winning project. “Awards like this, which are judged by our peers, are both a welcomed and humbling recognition that gives creative credibility to our purpose. It’s an even greater honor when the work is for a nonprofit that helps young families fight childhood obesity which is the number one health issue among our country’s children today.”
The award celebrates the latest in expert identity work by notable designers and up-and-coming talents from around the world. It’s part of LogoLounge’s far-reaching collection that offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients. Best Food FITS was one of 2,500 logos selected from more than 40,000 submissions, by an international judging panel of design superstars including Andreas Karl, Aaron Draplin, Von Glitschka, Alex Tass, Chad Michael, Yo Santosa, Emily Oberman, Su Mathews Hale, Felix Sockwell and Alex Trochut.
The Best Food FITS project involved research, strategy, positioning and rebranding of the program’s existing materials. The goal was to provide Best Food FITS with a marketing foundation to help communicate their free program to parents of young children in the local San Marcos, Texas community.