Tilson Homes was founded in 1932 and have grown to operate as the largest rural homebuilder in Texas. At a momentous time in their history, Tilson recognized the opportunity to evolve their brand to represent the company’s current stature, state of operation and capabilities. With decades of mileage on their existing brand identity, Tilson selected Workhorse Marketing to build a new brand foundation. With care for historic significance, Workhorse achieved a new brand evolution including a new logo, marketing assets, company signage, truck wraps, construction signs, advertising assets and much more.
Workhorse Marketing deployed our proven 5-step Brand Strategy Process. The process includes the steps of 1. Brand Discovery, 2. Surveys, 3. Market and Competitive Research, 4. Audience Identification and Journey Mapping and 5. Brand Alignment, Positioning and Sample Creative. The end results have been transformation for Tilson Homes. The new brand identity, messaging and positioning continues to help Tilson Home position their services to all audiences with powerful clarity and persuasion.
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