Sympliant is an intuitive digital platform that revolutionizes the monitoring, analytics, tracking, and reporting functions in the GI Lab. Sympliant worked with Workhorse to help develop the platform itself along with the brand identity, messaging, marketing assets and go-to-market strategy.
Utilizing an agile approach, we dove headfirst into a variety of processes. First and foremost, we wanted to research the problem Sympliant solves by interviewing actual users. User research included on-site lab interviews and simulations and secondary research. The results of these findings began to work their way into the formulation of the brand identity, messaging, and the UX and UI for the platform. An agile production process including rapid prototyping, user testing, user feedback and interactions helped streamline time and cost. With the platform development well-underway, our team paralleled processes to complete the Sympliant brand identity, marketing website, presentation deck, swag and more.
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