Loro creates the most mouth-watering Asian smokehouse cuisine you’ve ever tasted. You wouldn’t expect anything less from the award-winning chefs Aaron Franklin, of Franklin Barbeque and Tyson Cole, of Uchi, who merged to produce Loro in 2018, now working toward their 6th location across Texas. The challenge in building a new website for Loro was – how do you produce a user experience worthy of the physical environment and wildly creative brand that Loro is? And how do you create a website that ignites a users senses to a point where they can almost taste and smell it? Leveraging our team’s deep expertise in website development along with our great partners Unfettered (strategy) and The Graphic Standard (design), we have provided Hai Hospitality (owner of Loro) with a cutting-edge online presence that accurately reflects the brand’s prestigious reputation as one of the premier destinations for top-qualithy Asian Smokehouse cuisine.
The sites include integrations with SevenRooms – an interactive seating management tool – and Tripleseat, with customizations to increase the number of online reservations and make it a truly Loro experience.
With a menu subject to change at any given time, the websites for this family of restaurants needed a digital presence as vibrant and cutting-edge as the food selection itself. We made sure the user experience was top-notch, utilizing animations to enhance the interactivity of the site. Additionally, we created an optimized measurement strategy that allowed multiple managers to access and update the necessary information quickly and easily, without interfering with other pages on the site. On the backend, we used coding languages and a to make sure everything worked seamlessly together, while also making sure it was mobile optimized for a more convenient user experience.
Finally, we implemented SEO best practices to ensure that users could easily find the website in search engine results. All of these efforts combined resulted in a website that not only elevated the brand but provided customers with an enjoyable experience.
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