Case Studies
/Accomplishment
The results
Lower Colorado River Authority (LCRA) involved Workhorse to help name, brand and advertise a new hospitality concept in Bastrop, Texas. Workhorse Marketing engaged our team of experienced strategists, marketers and designers, all aligned toward accomplishing the project goals.
/Solution
What we did
- Product Naming
- Brand Strategy
- Marketing Strategy
- Digital Campaign Creative
- Traditional Advertising
- Promotional Item Creative
Beginning with strategy, extensive market research and stakeholder information gathering, the Workhorse team first created a brand strategy. This brand strategy outlined core target audiences, messaging, brand tone, creative concepts and more. The final results culminated into a targeted and focused branding and marketing strategy and supporting campaign assets.
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