Lower Colorado River Authority (LCRA) involved Workhorse to help name, brand and advertise a new hospitality concept in Bastrop, Texas. Workhorse Marketing engaged our team of experienced strategists, marketers and designers, all aligned toward accomplishing the project goals.
Beginning with strategy, extensive market research and stakeholder information gathering, the Workhorse team first created a brand strategy. This brand strategy outlined core target audiences, messaging, brand tone, creative concepts and more. The final results culminated into a targeted and focused branding and marketing strategy and supporting campaign assets.
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