EVX Midstream tasked Workhorse to help with brand strategy, logo design, website development and ongoing marketing activities. Goals have included the construction of a strong, differentiated brand, building effective communication tools including a website, capabilities deck and Powerpoint presentation as well as producing promotional items.
What we did
Our first step was to understand the marketplace and the position of EVX through interviews, market and competitive research. This process is an integral part of building the foundation for all EVX communications and especially the brand’s identity, personality and messaging strategy. With a strong brand and messaging platform established, we worked to create a logo, identity, paper system, website and promotional materials.