Data Foundry was founded in 1994 and is one of the first 50 ISP’s founded in the United States. With a growing 6 data centers in Austin and Houston, Data Foundry now serves more than 1,000 companies across the world. Workhorse Marketing was charged with helping Data Foundry create a B2B branding and marketing strategy featuring complete target audience development, a segmented brand strategy, content matrix development, a go-to-market plan featuring multi-audience campaign.
We first began with a process of information gathering and research featuring stakeholder interviews, internal research and utilization of external resources for market and competitive data. Our findings were then synthesized into a series of deliverables including a new branding and marketing strategy, website improvement recommendations and a wide range of campaign creative assets.