Costa Vida serves hundreds of thousands of guests with its Fresh Mexican Cuisine across more than 100 US based locations. Inspired by the beautiful Mexican Coast and the lifestyle of to eat inspired is to live inspired, Costa Vida customers experience this passion through daily, made-from-scratch cuisine that just tastes better.
Leveraging our team’s deep expertise in website development along with our great partners Unfettered (strategy) and The Graphic Standard (design), we have produce a new website for Costa Vida that not only captures the essence of their brand and cuisine, but technically powers a local presence for each individual restaurant, serving customers digitally while saving operators time and money.
The new website includes a flavor packed UX, powered by creative development techniques to delight customers, extentuate the brand and drive action to store visits, skip the line features, rewards sign-ups, gift cards or online orders.
Of particular interest, the locations section uses a tight integration between the Yext API, WordPress, and the Yoast Local SEO plugin.
Yext serves as the source-of-truth for all of their location data and is pushed automatically to the website as it’s updated in real time. This means that as hours or other NAP data changes, Costa Vida only needs to update it in one place. Even new locations will be pushed programmatically to the website when they are added to Yext. The website is built to handle locations that have not opened yet, or are temporarily closed, as well.
Then, on the website, we use Yoast Local to generate rich local business, breadcrumb, and Item list schemas. This creates an extraordinarily crawlable, machine-readable, location archive and detail pages. Title tag and meta descriptions are also automated, but can be overridden based on individual location circumstances to improve local SEO.
Combined, this means that the locations are very easy to use for both users (administrators and customers) as well as search engines.
What our clients say
Best agency in Austin. Have been using them for over 15 years for everything digital and they offer great customer service and a depth and breadth of knowledge. Very responsive and thoughtful team. I won’t use anyone else!
— Elizabeth Gibson, CEO & Founder of Eliza Page
If you desire to work with world-class marketing, branding, and creative development professionals, it is definitely in your best interest to reach out to their team.
— Carlos Gonzalez
Our partnership with Workhorse has been one of the best decisions we've made in the life cycle of our company.
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Workhorse has always performed above expectation. Their quick turnaround on my projects and requests never cease to amaze.
— Eric Phillips
Our company has been using Workhorse Marketing for several years now and we have had nothing but a great experience with everyone on the Workhorse team.
— Nick Miller
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