Case Studies
/Accomplishment
The results
Workhorse Marketing provides Camp Olympia with our Full-Cycle Marketing Program. As their outsourced marketing team, we provided a staff of strategic marketers, creative, technology experts, digital specialists, social media experts and smart management resources, all aligned with an identified strategy designed to increase enrollment through new lead generation, referral and retention marketing. In our first year, we surpassed all goals with the most important being an increase in enrollment.
98%
increase in camper applications
673%
increase in Instagram impressions
84%
increase in special event attendance
/Solution
What we did
Each year, Workhorse Marketing continues to execute integrated marketing campaigns to help build Camp Olympia brands and enrollment. In 2022, we helped Camp Olympia reach their highest total camper enrollment in their nearly 50 year history.