The ATX Open™, a WTA 250 event, will celebrate its inaugural year of tennis February 27 – March 5, 2023 at the beautiful Westwood Country Club in Austin, TX. The ATX Open is the 3rd LARGEST women’s only tennis tournament in North America bringing to Austin some of the top 50 ranked players in the world.
Workhorse Marketing was hired to create the ATX Open brand identity, advertisements, marketing assets, swag and more.
The ATX Open brand needed to come together quickly. Workhorse Marketing deployed our proven 5-step Brand Strategy Process. The process includes the steps of 1. Brand Discovery, 2. Surveys, 3. Market and Competitive Research, 4. Audience Identification and Journey Mapping and 5. Brand Alignment, Positioning and Creative. With an established brand strategy and identity, we then pulled in our design and website teams to create a series of assets.
The new brand identity, messaging and positioning continues to help the ATX Open position their event to all audiences with powerful clarity and persuasion. We can’t wait for their event to unfold!
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