Through our website design and development and marketing support services, we’ve seen an overall increase in users, a nearly 10% increase in sessions, and over a 16% increase in mobile traffic. In addition, with the new website launch and paired with our ongoing marketing efforts, overall global click-to-call conversions have increased by 44%, and overall goal completions increased by nearly 11%.
What we did
Our process included a deep dive into ARA’s established brand, the market, current analytics and user behavior. We use this information to define both our creative and technical approaches in order to best meet ARA’s overall goals and objectives.
Analyzing the user behavior of the website over the last 3 years, we were able to take a strategic approach towards a new website design and structure that is better optimized for mobile while keeping their current and future marketing goals in mind.