Through their course sharing platform, Acadeum helps academic institutions of all kinds to partner with like-minded schools to support student progress, promote curricular innovation, reduce administrative bottlenecks, and create new sources of revenue. Hundreds of colleges and universities use Acadeum’s course-sharing platform to meet student needs and enhance curricular strategies.
Workhorse Marketing helped Acadeum transform from an antiquated and underperforming website to their new enterprise website which serves as a robust education and conversion tool.
Workhorse Marketing’s first step was to work with the Acadeum team to understand the essence of their brand, its history and business goals. Through stakeholder interviews, research, market analysis and a competitive review, we gained a thorough understanding of the full Acadeum business landscape. This information was parlayed into a website strategy that defined user flows, and approach to user experience, conversion goals, sitemap strategy, content strategy and many other important factors.
Our design team then stepped in to produce visual designs for all key pages while the development services team continued working toward content development or migration. It is always critical to build a migration strategy when moving to a new website so-as to not interrupt any backlinks, your SEO integrity or your ongoing marketing activities. As designs began to reach approval, our development team began the final stages of coding, QA, testing and finally, launch.
What our clients say
Best agency in Austin. Have been using them for over 15 years for everything digital and they offer great customer service and a depth and breadth of knowledge. Very responsive and thoughtful team. I won’t use anyone else!
— Elizabeth Gibson, CEO & Founder of Eliza Page
If you desire to work with world-class marketing, branding, and creative development professionals, it is definitely in your best interest to reach out to their team.
— Carlos Gonzalez
Our partnership with Workhorse has been one of the best decisions we've made in the life cycle of our company.
— Michael Cousin
Workhorse has always performed above expectation. Their quick turnaround on my projects and requests never cease to amaze.
— Eric Phillips
Our company has been using Workhorse Marketing for several years now and we have had nothing but a great experience with everyone on the Workhorse team.
— Nick Miller
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