Our Approach
We’re a collaborative team of specialists that combine experience, curiosity and passion to do great work using the latest technologies to inform strategies, tactics and concepts for clients. There is no one-size-fits-all template. We formulate our team, process and goals around your unique needs.
Brand Strategy
Understanding the marketplace and your position is the first step in overcoming the obstacles and challenges encountered when establishing a strong online and offline presence. This is an integral part of building the foundation for all communications and especially your brand’s identity, personality and messaging strategy. The brand research and discovery phase includes the following components:
- Competitive Research
- Market Research
- Buyer Persona Development
- Customer Journey Mapping
- First / Secondhand Insights
- Strategy Results Toolkit
Brand Identity
Brand position, message and identity development encompasses building a consistent and authentic connection between what you offer your customers, partners, and employees. To know who the brand is, what it stands for and what it means to the audience goes hand in hand with understanding the audience and their wants, needs, and desires.
The position and message development process seeks to find relevancy to the audience and develop branding and positioning that establishes those connections and brings clarity to the relationship.
- Brand Position Statement
- Message Hierarchy
- Content Development
- Identity Systems
- Brand Guidelines
- Brand Books
Experience Design and Development
Today’s customer journey provides more points of customer contact than ever. Whether it be word of mouth, a sales or customer service staff member, your website, an advertisement, social channels or other, your brand should be clearly and consistently presented. The Workhorse team is ready to map out your target customer’s journey, helping formulate an impactful and persuasive experience at each point.
- Web
- Mobile
- Retail
- Packaging
- Advertising
Marketing
We develop a foundation of marketing activities that consistently drive client lead generation, referrals and brand awareness. Our experienced team of marketers, designers, developers, social media managers, online reputation specialists, email marketers and search engine professionals collaborate to drive results for your business.
- Full Marketing Plan Execution
- Media Strategy and Buy
- Measurement, Analytics and Reporting
